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Social media marketing is the process of promoting a product, service, or brand on social media platforms to reach a larger audience and engage with potential customers. It involves creating and sharing content such as images, videos, and written posts that align with a company's marketing goals, and using paid advertising to reach a target audience.

Social media marketing can help businesses increase brand awareness, generate leads, drive traffic to their website, and boost sales. It can also improve customer engagement and build relationships with potential and existing customers by allowing companies to interact with them directly through social media platforms.

To be effective, a social media marketing strategy should be tailored to the specific audience, platform, and goals of a business, and regularly reviewed and adjusted to ensure it stays on track and continues to meet changing marketing goals and customer needs.